Getting greater traction for your business is all about content marketing these days. And that means lots of sharing on social networks. But the problem for small businesses is that their own social networks can be rather small. So how can you get a greater reach and a greater audience for your content – and hence for your business?
Of course, you could pay to get Facebook or LinkedIn to promote your posts, or you could pay for Twitter to promote your tweets. But as I found to my cost, your limited budget is soon exhausted by each of these options. A far better proposition is to run “missions” on Empire Avenue in order to get greater exposure for your content. #empireavenue
So what is Empire Avenue and what are these “missions”?
Empire Avenue (or EA) is part social network, part business network, part game, part social medial analytics, and part social media training. Members include bloggers, business owners, coders, developers, designers, educationalists, entrepreneurs, musicians, hackers, programmers, and writers. So you have access to a wide range of skills and knowledge in this network. The gaming element of EA is fun and addictive. You buy shares in other participants and earn dividends in “eaves” (the virtual currency of EA). In this virtual stock exchange, share values are based on your social media and EA activities – the greater your activity, the greater your score and hence your share value.
You can earn extra eaves by undertaking missions, e.g., checking out a web page, looking at photographs on Flickr, reading a tweet, checking out a Facebook page. The idea is that if you like the content provided in these missions then you might wish to share it with your own social networks. In this way, the mission owner gets greater exposure for their content and you get interesting content for your networks. Once you have sufficient eaves, you can run your own missions, and so get greater exposure for your own content.
In addition to “fixed eaves missions”, EA has “scaled eaves missions” – which means you can set reward levels for completion geared to players with the most extensive social media networks. This gives you the ability to achieve even greater reach for the ‘dollar’ (eaves) and a greater audience for your content. Here is a typical scaled eaves mission:
I’ve been a member of Empire Avenue for about twenty months and in addition to having access to other members’ networks through the missions, I have actually steadily increased my own social networks through my EA interactions.
There are, of course, many other advantages to being a member of EA – but I’ll save those for another post. All in all, I strongly recommend joining Empire Avenue.