The competitive nature of the worlds financial economies and the advent of international marketing have led to a need for superior strategies to ensure business success, both locally and internationally. A marketing masters program provides corporate professionals with skills that enable them to develop their management and business skills to the advanced level required.
The degree course recognizes the theoretical and management skills that underpin the students desire to study at the masters level. Students are provided with innovative ways to research international marketing trends and to develop strategies for marketing in a world that is rapidly changing and increasingly competitive. This page gives more details of the programs and provides links to suitable schools where they can be taken.
What do the programs cover?
In marketing graduate programs, students develop the necessary resources and skills to ensure their strategies have the business edge, not just in a local market, but in the increasingly important international market with its diverse cultural perspectives affecting market strategies. Students focus on studying the issues that directly impact the performance of companies in highly competitive environments. For example, the marketing mix is crucial when determining a product or brand’s offer, and is often associated with the four P’s: price, product, promotion, and place. In service marketing and knowledge intensive environments, however, the four Ps are expanded to the seven P’s (as shown in the following figure).
An MA in marketing can be studied part time or full time and may be studied online or offline. It takes approximately one to two years to complete depending on the type and style of study chosen. The modules cover topics such as evaluating market performance and advertising communication strategies. Some programs also offer electives in internal marketing which provide an innovative approach to helping employees within your own company to develop and implement market strategies.
These programs are designed for company decision makers in management roles and will provide graduates with the skills and knowledge to advance to high management positions within their companies and to move to new roles in government and non government organizations.
Students entering a masters program may already hold a bachelor degree in business or sales or may be looking for a career change and hold a bachelor degree in another field. Individual universities can provide information on other experience or knowledge they may require prior to accepting a student into the program. International students wishing to study at masters level will need to discuss other visa and English language requirements with their education advisor, the consulate of the country they wish to study in or the university or institution they are wishing to complete their studies.
What are the career prospects?
In many countries of the world, having a masters degree is now a requirement for management advancement. Choosing marketing training from a well known and established program will increase the opportunities to travel and join multinational companies and organizations. A masters degree may also provide the opportunity to satisfying work in market research as well as strategy development roles. There are also jobs in specialist areas such as sports marketing. Annual salaries for marketing degree jobs start at $55,000.00 and rise to approximately $120,000.00 in the USA.
The question is sometimes asked if a masters degree will provide greater career advancement than a bachelor degree with experience. While it is true many CEO’s do not hold a masters degree, the competitive nature of high management roles creates an increasing need for innovative and well trained managers at all levels of the business. The MA in marketing will provide the professional with the edge in leadership skills in their company.
List of schools with marketing masters programs
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
A liberal arts institution with 16 colleges and schools, Liberty offers programs in fields such as medicine, religion, law, aviation, cinematic arts, psychology, business, and more. Part of the Big South Conference, Liberty fields 20 NCAA Division I athletic teams and 32 Club Sports teams, offering fans an unparalleled college sports experience.
- MS in Marketing: Sports Marketing and Media
- Master of Science in Marketing - Digital Marketing and Advertising
- Master of Business Administration - Marketing
Earn your graduate degree online with Northcentral University. We offer online programs focused on doctoral and master’s degrees in the schools of business and technology management, education, psychology and marriage and family sciences.
- Marketing - MBA
- MBA - Building Creativity
- MBA - Corporate Social Responsibility
- And more...
At Kaplan University, we offer over 180 degree and certificate programs. With three different ways to learn, you can choose the format that works best for you:
- Study wherever you have an Internet connection, because almost all of our courses are 100% online, or
- Take campus-based classes(with day and evening options available), or
- Combine campus learning with online classes (blended).
- Master of Business Administration : Marketing
- Masters: Business Administration
At Globe University & Minnesota School of Business we prepare students for careers in fields. Imagine getting paid for what you love doing. It all starts with career-based training at any one of our Globe University & Minnesota School of Business campuses. We offer master's, bachelor's and associate degrees, diplomas and certificates. Our graduates can be prepared for careers in business, health science, technology, legal science and creative media.
- Master of Business Administration - Marketing emphasis
- Master of Science in Management
- Master of Business Administration
- And more...
- Ranked among the Best Online Bachelor?s Programs in 2015 by U.S. News and World Report.
- Lets undergrad students try classes before paying any tuition.
- Has an average class sizes of 18 for undergraduate and 13 for graduate-level courses.
- Offers numerous scholarship opportunities that can help students save up to $750 per term on their tuition.
- Tends to educate degree-seeking online and campus-based students who are adult learners with families and students who work while pursuing higher education.
- MBA - Marketing
- Master of Business Administration
A degree from CTU can connect you to a powerful professional network, faculty who are real-world professionals and innovative technology. So once you earn your degree, you hit the ground sprinting. That’s the power of in. Are you in?
- Denver - Master of Business Administration - Marketing
Walden degree and certificate programs are designed for working professionals. Submit the form on the right to learn how you can make a change and advance your career.
- M.B.A. in Marketing
- M.B.A. in Accounting
- M.S. in Leadership - Project Management
Study online with University of Maryland at College Park. We offer an online master of business administration program through our Robert H. Smith School of Business.
- MBA - Marketing
- MBA - General