The competitive nature of the worlds financial economies and the advent of international marketing have led to a need for superior strategies to ensure business success, both locally and internationally. A marketing masters program provides corporate professionals with skills that enable them to develop their management and business skills to the advanced level required.
The degree course recognizes the theoretical and management skills that underpin the students desire to study at the masters level. Students are provided with innovative ways to research international marketing trends and to develop strategies for marketing in a world that is rapidly changing and increasingly competitive. This page gives more details of the programs and provides links to suitable schools where they can be taken.
What do the programs cover?
In marketing graduate programs, students develop the necessary resources and skills to ensure their strategies have the business edge, not just in a local market, but in the increasingly important international market with its diverse cultural perspectives affecting market strategies. Students focus on studying the issues that directly impact the performance of companies in highly competitive environments. For example, the marketing mix is crucial when determining a product or brand’s offer, and is often associated with the four P’s: price, product, promotion, and place. In service marketing and knowledge intensive environments, however, the four Ps are expanded to the seven P’s (as shown in the following figure).
An MA in marketing can be studied part time or full time and may be studied online or offline. It takes approximately one to two years to complete depending on the type and style of study chosen. The modules cover topics such as evaluating market performance and advertising communication strategies. Some programs also offer electives in internal marketing which provide an innovative approach to helping employees within your own company to develop and implement market strategies.
These programs are designed for company decision makers in management roles and will provide graduates with the skills and knowledge to advance to high management positions within their companies and to move to new roles in government and non government organizations.
Students entering a masters program may already hold a bachelor degree in business or sales or may be looking for a career change and hold a bachelor degree in another field. Individual universities can provide information on other experience or knowledge they may require prior to accepting a student into the program. International students wishing to study at masters level will need to discuss other visa and English language requirements with their education advisor, the consulate of the country they wish to study in or the university or institution they are wishing to complete their studies.
What are the career prospects?
In many countries of the world, having a masters degree is now a requirement for management advancement. Choosing marketing training from a well known and established program will increase the opportunities to travel and join multinational companies and organizations. A masters degree may also provide the opportunity to satisfying work in market research as well as strategy development roles. There are also jobs in specialist areas such as sports marketing. Annual salaries for marketing degree jobs start at $55,000.00 and rise to approximately $120,000.00 in the USA.
The question is sometimes asked if a masters degree will provide greater career advancement than a bachelor degree with experience. While it is true many CEO’s do not hold a masters degree, the competitive nature of high management roles creates an increasing need for innovative and well trained managers at all levels of the business. The MA in marketing will provide the professional with the edge in leadership skills in their company.
List of schools with marketing masters programs
Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals. Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience.
- Master of Business Administration, MBA - Marketing
- Master in Business Administration - Management
- Joint Master of Science in Education - Master of Business Administration
- And more...
As a community of initiative, University of the Southwest challenges graduates to become enterprising members of our society contributing to the common good by advocating and participating in the productive commerce of free enterprise, the constitutional privilege of self-government, and the practical contributions of community service.
- MBA Marketing
- MBA Strategic Management
- MBA Self-Design
- And more...
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- MBA - Marketing
- Master of Business Administration
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- Denver - Master of Business Administration - Marketing
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- MBA - Marketing
- MBA - Management
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- MBA - Marketing
- MBA - No Specialization
Sullivan University is Kentucky's largest private college or university, offering higher education for people with higher goals. At Sullivan University, we focus on in-demand programs that lead to successful careers. Whether you're a high school student considering college for the first time, an adult returning to school or someone seeking professional development, you'll be surprised at the variety and range of alternatives Sullivan University offers.
- Master of Business Administration
- Internet Marketing, Master of Science (Online)
Wherever you are in your professional life, graduate programs at Bentley University provide a clear path to future-proof your career. Whether you are launching a career, advancing in your chosen field, or breaking into a new industry, the MBA and MS programs at Bentley combine distinctive courses, resources and experiences to maximize your return on investment.
Located minutes west of Boston, Bentley’s MBA programs are tailored to your academic background and professional experience and come with a proven plan to help you earn the salary you deserve. Master of Science programs at Bentley help you develop expertise in a specific business discipline, positioning you excel at leading companies and other organizations. All Bentley graduate students learn from faculty who have a deep knowledge in their respective fields and work closely with a talented career services office that was recently ranked #2 in the country by the Princeton Review.
- MBA - Full Time
- MBA - Part Time
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Coleman University is a private non-profit teaching university founded in 1963 and located in San Diego, California. Its undergraduate and graduate programs prepare individuals for technology-focused careers and leadership. As San Diego’s oldest school dedicated to information technology, Coleman University has historically educated a large number of the region’s business-technology professionals.
- Master Of Business Administration
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